Kuo-Shu Yang (2006)

Indigenous personality research: The Chinese case

Can understand personality through various orientations:
 1. Individual Orientation
 2. Relationship Orientation
 3. Group Orientation
 4. Other-Orientation

Review of various other studies has shown that there are many Chinese concepts used in research.

Some culture specific scales involve:
Harmony, Face, Ren Qing, Family, Thrift vs. Extravagance, Responsibility & Defensiveness, (Ah-Q attitude).

KS Yang has developed  Chinese "big 5" (+ 2)

1. Competence vs. Impotence
2. Industriousness vs. Unindustriousness
3. Other-orientedness vs. Self-Centredness
4. Largemindedness vs. Smallmindedness
5. Contentedness vs. Vaingloriousness

6. Optimism vs. Pessimism
7. Contentedness vs. Boastfulness

Reports some parallels with USA "Big 5"

1. Neuroticism
2. Extraversion
3. Openness
4. Agreeableness
5. Conscientiousness